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The keys to power · Individuals with influence

Shaping public opinion

What Shaping public opinion is when an expert or researcher speaks publicly and, with their knowledge, weighs heavily on how an issue is perceived.

Who It is driven by experts and researchers outside political power, whose authority rests on expertise rather than on votes.

How You meet it in the news and in debate, and you can weigh it in by examining the evidence and comparing what several knowledgeable people say.

Belongs in

Individuals with influence · Experts and researchers · Other actors

Other keys in the same group

To the full map, The keys to power