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The keys to power · Digital platforms

Targeted advertising messages tailored to micro audiences

What Ads tailored to small audiences based on what the platform knows about them, so different people see different messages.

Who The platform companies and the advertisers who buy the space, all outside the public sector.

How You meet it as tailored ads, and you can often see why you got an ad and limit the targeting in the settings.

Belongs in

Digital platforms · The power of the platforms · Other actors

To the full map, The keys to power